Voltage Weekend

Campaign Identity

Credits:

Creative Direction:

Brand Strategy:

Art Direction:

Development:

S. Torres A. Álvarez C. Benítez M. Vidal

Client:

Pioneer DJ

Voltage Weekend was an intense two-day electronic festival rooted in techno and industrial culture. We created a brutalist visual identity built from raw textures, red lasers, and metallic typography. The stage design featured synchronized lighting towers and custom sound-reactive visuals. From lineup curation to scenography, every part of the event radiated power and control.

VW

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